financial planner san diego



Founder & CEO

My name is Taylor Schulte and I’m a fee-only CERTIFIED FINANCIAL PLANNER™ professional and Investment Advisor located in San Diego.

In it’s most basic form, we:

  1. Help you understand where you’re at today, financially.
  2. Identify where you want to be in 10, 20, 30+ years from now.
  3. Develop a plan to get you there.

I worked with large wealth management firms for over half of my career. We spent more time talking about how we can make the firm more money than talking about how we can make our clients more money. I wanted to change that.

In June 2014, I launched Define Financial. Since then, I’ve been recognized as a four-year Five Star Wealth Manager San Diego Magazine, a Top 40 Advisor Under 40 by InvestmentNews, and I was the recipient of the 2015 SD Metro Movers award by San Diego Metro Magazine.

I’m also a regular contributor for Kiplinger and San Diego Downtown News.

You can read more about me on my about page or schedule a free, 30-minute phone consultation. To learn more about what we do and how we do it, please keep reading.


pet: French Bulldog, Paisley
The Frenchie is a mix of three different breeds – diversified, just like my investment portfolio.
can’t be interrupted when: The Chargers are playing
Past performance IS a guarantee of future results
favorite hiking spot: Cowles Mountain
Life is worth the climb
best burrito in San Diego: Nico’s, Ocean Beach
May result in inflation —of the stomach
favorite date night: Azuki Sushi, Bankers Hill
This place doesn’t get enough credit
cued up on the driving playlist : Podcasts!
Low cost, high yield.
best happy hour: Jaynes Gastropub
Suitable for both bear and bull markets
favorite golf course: La Cumbre Country Club, Santa Barbara, CA
A great place to form bonds


Define Financial is a fee-only Registered Investment Advisor (RIA) headquartered in Downtown San Diego. We offer comprehensive financial planning and investment management services to busy professionals and retirees.





What does fee-only mean?

A fee-only financial advisor NEVER receives compensation in the form of commissions. The only compensation we receive comes directly from our clients through a transparent and customized fee schedule.

This allows us to work with you on the same side of the table, eliminate potential conflicts of interest, and put you in the best possible financial position to succeed.

Here is a great article outlining why fee-only advisors are required to put your interests first.

Financial Planning Clients

There are over 300,000 financial advisors in the United States!

Finding a financial planner that is a good fit for you and your family can be a challenging process. While we work with a wide range of clients, many of them have very similar attributes. Here is summary of the types of clients we work with:

…...Our clients ignore short-term noise and stay focused things they can control.
…...Our clients believe in a passive, low-cost approach to investment management.
…...Our clients find value in having an objective, third-party professional helping them make smart decisions with their money.

We love helping people, but we recognize we aren’t a fit for everyone:

….. .Our clients are not trying to “beat the market” or find the next “hot stock tip.”
….. .Our clients do not allow <insert financial media outlet here> to influence their emotions and guide their financial decisions.
….. .Our clients do not believe there are short-cuts to building wealth.

The Defining Wealth Process

Financial planning can be an overwhelming process. So much so that many people fail to take action because they don’t know where to begin.

The Defining Wealth Process™ was specifically designed to help you overcome your anxieties about money and take control of your financial life. Here is a short summary of our simple, yet powerful process:



Accounts all over the place? Investments you don’t understand? Using award-winning technology, we help you gain control over all of the moving parts in your financial life.



A goal without a plan is just a wish. We take you through a step-by-step process to help you set goals, explore possibilities, and create a plan you can actually understand.



This is where we really shine! Our industry-leading CFP® Pro’s analyze your financial profile and brainstorm strategies to make your plan a reality.



We present our recommendations and design a customized implementation schedule to ensure we get you on the path to success.

How Can We Work Together?

The first step is a free, 30-minute phone consultation.

This is simply a time for us to learn more about you and your goal in hiring a financial planner. It’s also a time for you to get to know our team and how we might be able to help you. This is NOT a time for us to sell you anything or convince you that you need our help. Schedule your appointment here:


Not quite ready to schedule an appointment? That’s ok! You can sign up for our quarterly e-newsletter which includes hand-picked financial planning articles to help you make good decisions with your money. You can also call our direct line at 619-577-4002 if you just have a few questions for us. Our blog might be a great resource for you, too!


symphony towers san diego

We are located at:
750 B St, Ste 1750, San Diego, CA



While we are headquartered in San Diego, we work with clients in other regions of California such as Orange County, Los Angeles, Santa Barbara, and San Francisco. We will also travel outside of California to work with clients anywhere in the United States.


As a CERTIFIED FINANCIAL PLANNER™ professional, my goal is to help clients make smart decisions with their money. More importantly, I aim to help them avoid making costly mistakes.


  Financial planning

  Investment management

  Tax planning

  Retirement planning

  College Planning

  Charitable giving strategies


If you need help with any of the above services, please schedule a free, 30-minute phone consultation to discuss further.


If you are interested in a free consultation, please schedule here or call our offices at (619) 577-4002. If you are in the San Diego area, stop by our office and say hello!