Named #2 Financial Advisor in U.S.

There are 100,000+ independent financial advisors in the U.S. The Investopedia 100 spotlights the top financial advisors in the country, and Taylor Schulte was awarded the #2 spot.

WHY DEFINE FINANCIAL?

Not all financial advisors are created equal.

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Fiduciary

Fi-du-ci-what!? It’s simple — we are personally liable if we give you bad advice.

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Commission-Free

No hidden fees. Our transparent fee schedule makes it easy to understand exactly how we get paid.

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CFP® Professional

Only 25% of U.S. financial advisors are CERTIFIED FINANCIAL PLANNER™ Professionals.*
*Source: www.cfp.net, www.cerulli.com

RETIREMENT PLANNING CASE STUDIES

(Note: These case studies are hypothetical, do not involve a Define Financial client, and should not be construed as a guarantee.)

Work Optional

Case Study #1


Mark and Jennifer don’t have a set date for retirement — not because they can’t retire, but because they’re not sure they ever want to stop working completely...
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Retired

Case Study #2

Dan devoted 35 years to his company before deciding it was time to move into the next phase of his life. With their children grown, he and his wife Laura...

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Nearing Retirement

Case Study #3

After accumulating wealth throughout the years as a biotech executive, Carol began thinking about retirement. She consistently saved and currently...

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10 Biggest Mistakes
TO AVOID WHEN HIRING A FINANCIAL ADVISOR

Are you on the hunt for the best Financial Advisor? Our latest comprehensive guide for consumers highlights the 10 BIGGEST mistakes people make and how they can be avoided.

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Retirement Planning Services

A fee-only financial advisor for professionals over age 50 planning for retirement. Services include:

  • INVESTMENT MANAGEMENT
  • SOCIAL SECURITY TIMING
  • RETIREMENT INCOME
  • TAX PLANNING
  • RETIREMENT PLANNING
  • OPTIMIZING INSURANCE

Have peace of mind knowing your money stays with established institutions you can trust:

As Featured In

san diego financial advisor

TAYLOR R. SCHULTE, CFP®

FOUNDER & CEO

Welcome! I worked for large wealth management firms for half of my career. They spent more time talking about how to make the firm more money than how to make clients more money. I set out to change that.

In 2014, I launched Define Financial. We are a team of award-winning CFP® Professionals helping our clients reduce taxes, invest smarter, and retire on their terms.

I’m a regular contributor to Kiplinger and the host of a Forbes Top 10 retirement podcast called “Stay Wealthy”.

When I’m not perfecting financial plans, you can find me traveling with my wife and kids, searching for the next best carne asada burrito, or trying to master Adam Scott’s golf swing.

pet: French Bulldog, Paisley
A mix of 3 different breeds – diversified, just like my investments.
can’t be interrupted when: The Wildcats are playing
Timing – important in sports, not investing.
favorite hike: Mount Whitney
Life is worth the climb.
best burrito in San Diego: Nico’s, Ocean Beach
May result in inflation—of the stomach.
favorite date night: MARKET, Del Mar
This place doesn’t get enough credit.
queued up on the playlist : Podcasts!
Low cost, high yield.
best happy hour:The Pony Room
Suitable for both bear and bull markets.
favorite golf course: La Cumbre CC
A great place to form bonds.

From the Blog View All

The 7 Best San Diego Financial Advisors (2022 Update!)
By: Taylor Schulte| Published: January 13, 2022
The 7 Best San Diego Financial Advisors (2022 Update!)

In this comprehensive guide, I’m sharing a list of the best San Diego financial advisors in 2022. I’m also providing dozens of free resources to help retirement savers find a qualified advisor. So if you’re…
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In the Press View All