TAYLOR R. SCHULTE, CFP^®

FOUNDER & CEO

I’m a native San Diegan and I worked for large wealth management firms for half of my career. They spent more time talking about how to make the firm more money than how to make clients more money. I set out to change that.

In 2014, I launched Define Financial. We are a team of award-winning CFP® Professionals working with our clients on the same side of the table.

We help our clients reduce taxes, invest smarter, and retire on their terms.

Since launching Define Financial, I’ve been recognized as a multi-year award-winning Wealth Manager in San Diego Magazine and a “Top 100 Financial Advisor” by Investopedia.

I’m also a columnist for Kiplinger and frequently quoted in the media as a financial expert.

I’m a proud graduate of the Eller College of Business at the University of Arizona and the Executive Financial Planner program at San Diego State University.

I also hold the CERTIFIED FINANCIAL PLANNER™ designation and am a proud member of the following professional organizations:

• CFP® Board
• Financial Planning Association (FPA)
• Retirement Podcast Network
• National Association of Personal Financial Advisors (NAPFA)
• Fee-Only Network
• San Diego Financial Advisors Network

When I’m not perfecting financial plans, you can find me traveling with my wife (who has a great mom podcast) and two sons, searching for the next best carne asada burrito, or trying to master Adam Scott’s golf swing.