The 7 Best San Diego Financial Advisors (2019 Update)

We are financial nerds who love making complex situations simple. Our typical client is a diligent saver who has accumulated a retirement nest egg of $1 million or more. Knowing we aren't the best fit for everyone, the following post highlights other financial advisors I respect in San Diego.
The 7 Best San Diego Financial Advisors (2019 Update)

Who are the best San Diego financial advisors?

Glad you asked!

In today’s post, I want to highlight a few that I have come to respect and admire.

“You. Have. Lost. Your. Mind.” -Taylor’s wife

First, pocket these free resources:

  1. 35 Critical Questions to Ask a Financial Advisor [Download the PDF]
  2. The 10 Biggest Mistakes to Avoid When Hiring a Financial Advisor [Download the PDF]
  3. The Letter Your Broker Won’t Sign [Download the Template]

While I would love to help everyone in San Diego reduce taxes, invest smarter, and make work optional in retirement, I recognize that we aren’t always the best fit.

Perhaps a prospective client went to Arizona State University (ew!).

Or, they believe expensive investment managers with fancy brochures are superior to low-cost index funds 😬

Whatever the reason, if it’s clear we don’t have the expertise to help with someone’s financial situation, I will recommend other financial advisors in San Diego.

After all, you wouldn’t see a Neurosurgeon if you needed heart surgery.

How I Connected With the Top Financial Planners in San Diego

Having been a San Diego financial planner for over a decade, I’ve had the pleasure of getting to know a number of my fellow financial advisors both personally and professionally.

Some of us connected over a San Diego craft beer after work. Other friendships were formed while giving back to our community and profession and doing things such as:

  • Sitting on the Financial Planning Program Advisory Council at San Diego State University (SDSU)
  • Providing pro-bono financial planning work to our community through the San Diego Financial Literacy Center
  • Speaking at financial advisor conferences around the country

I’ve met some amazing and talented people who do incredible work for their clients. And, today I want to share them with you along with a short blurb from their website.

Disclaimer: This list of is not intended to be exhaustive. This is just my opinion and not a testimonial or endorsement of these advisors.

The 7 Best San Diego Financial Advisors to Consider in 2019

Steven Fox, Next Gen Financial Planning – North Park, San Diego, CA

We believe that financial planning is an ongoing and collaborative process that starts with a discussion of your values and goals, and results in concrete action steps that we work on together to help you align your finances with a life you love. Maybe your goals include starting a business, paying off your student loans, traveling around the world to watch the Olympics every four years, climbing the highest peak on all seven continents, buying a beach house, opening a charity to help homeless dogs find families, or something else entirely. We’ll help you figure out what it takes to get to where you want to be, even if it’s a bit off the beaten path.”

Mary Beth Storjohann,  Workable Wealth – Chula Vista, CA

“I utilize a fun and educational approach in working with professional and entrepreneurial women, young couples and families, and military families to help you organize, gain confidence and build security in your financial life. When it comes to money and finances, education and compassion are key. I make sure to talk through any topics you don’t understand, organize information in a way that makes sense, always look out for your best interest, never judge, and even when it’s tough, tell you the things you may need to hear.”


How We Helped Mark & Jennifer Make Work Optional in Retirement [Case Study]


Scott Frank, Stone Steps Financial – Encinitas, CA

“I’m passionate about helping clients understand their current financial situation and clarify their goals. Together, we create a plan to get them on their path and hold them accountable along the way. I founded Stone Steps to provide people like you and me with comprehensive financial planning designed to help you plan better and live better.”

Alicia Butera, Planning Within Reach – Downtown, San Diego, CA

“I enjoy teaching clients about their finances to help them gain a better understanding of what they have and where they are going. I specialize in working with “Newlyweds”, “Young Professionals” and “Those in Debt”. My goal is to help them reach their financial goals with the resources they have.”


Is Now a Good Time to Sell My Stocks? [Blog Post]


Jon Beyrer, Blankinship & Foster – Solana Beach, CA

“Jon has been helping clients with their financial affairs since 2001. He joined Blankinship & Foster in 2003. Jon serves as a lead advisor, specializing in helping busy families bring together all the aspects of their finances. Jon is a partner and is the firm’s Chief Compliance Officer.”

Paul Hynes, Hearthstone Wealth Management – Del Mar, CA

“As President, CEO, and Founder of HearthStone | Private Wealth Management, I’m dedicated to making financial security as accessible and transparent as possible. This is my passion. I worked at a traditional brokerage firm for 22 years. That led me to search for a better model— one that would put the interests of clients first. That’s why I launched HearthStone. We only provide financial advice. We don’t have any other agenda, such as dealing in products or commissions.”

Dowling & Yahnke – Del Mar, CA

“The world around us is becoming increasingly complex, including the areas of investment management and retirement planning. In 1991, Mark Dowling and Dale Yahnke founded Dowling & Yahnke to help investors reduce the complexity in their financial lives and free them to focus on their true passions. Over the last twenty-five years, our mission has been to provide our clients with peace of mind in a complex financial world.”


Step-By-Step How to Lower Taxes in Retirement [Blog Post]


What the Best Financial Advisors All Have in Common

While the financial advisors above work with different types of clients, specialize in different areas, and have wildly different personalities, they have three things in common that I believe are really important:

  1. They are fee-only. Remember, fee-only and fee-based are NOT the same.
  2. They adhere to the Fiduciary Standard 100% of the time. Unfortunately, most financial advisors only adhere to the Fiduciary Standard some of the time, if at all.
  3. They are a CFP® Professional or a candidate for the CFP® certification. CFP® Professionals are required to have a college degree, pass a rigorous exam, meet certain experience criteria, and more.

As mentioned, this list is not intended to be exhaustive. It’s critical that you continue to do your homework to identify a financial advisor in San Diego that is a good fit for your family.

Additional Resources For Finding a Financial Planner in Your Area

If you agree that the criteria above are important, you can consider the following websites to continue your search and due diligence:

To further assist in your search, be sure to download the free guides mentioned at the beginning of this article. Use these resources to interview at least three financial planners who appear to be a good fit for your financial situation.

Don’t have time to read through my nerdy resources? Here are my three favorite questions:

  1. Are you a Fiduciary 100% of the time?
  2. Who do you specialize in working with and what value do you provide to them?
  3. How are you compensated?

If these basic questions can’t be answered clearly and concisely, you might end the meeting early.

Remember, you are making a huge life decision when hiring a financial planner and the process should not be taken lightly. If you have any questions, please call our office at (858) 345-1197 or click here to learn about our complimentary process for potential clients.