Home > Meet the Team > Jon M Luskin


Jon M. Luskin, MBA, CFP®

Jon Luskin is a fee-only CERTIFIED FINANCIAL PLANNER™ (CFP®) professional and pledged fiduciary at the independent financial planning firm Define Financial.

He was the recipient of the InvestmentNews 40 Under 40 award in 2017 for “contributing meaningfully to the industry and exhibiting real leadership and promise.”

For his master’s thesis on investment management, Jon showed how university endowments can generate more wealth (and take on less risk) by adopting low-cost investment strategies. Jon has had the honor of presenting his original research on investing to organizations across the country, including the Financial Planning Association, the National Association of Personal Financial Advisors, and the Bogleheads.

You can read Jon’s original research in the academic peer-reviewed Financial Planning Association’s Journal of Financial Planning.

Jon blogs about financial planning minutia at, and is a peer reviewer for the Journal of Financial Planning.  He participates in the Financial Planning Associations’ MentorMatch program, both as a mentor and as a mentee. He volunteers at pro bono financial planning days across Southern California.

When not practicing financial planning, Jon volunteers with San Diego’s canine rescue organizations, enjoys homebrewing, getting around town on his bicycle, BBQ’ing, Brazilian jiu-jitsu, and camping.

jon luskin fee-only financial planner san diego fiduciary

pages in Personal Financial
Planning capstone final

words over the 5,000 for
Journal of Financial Planning
article submission

presentations on Investment Management given to the Financial Planning Association, NAPFA, and other professional associations

average client dollars saved in
risk management review

pet: Jack Russell Terrier and
Beagle mix, Willie
“A rescue dog: a good pet, at a great price.”
can’t be interrupted when: Bottling Homebrew
Discipline in sanitation pays dividends.”
favorite weekend past time: Basketball
“When you play with me, you won’t be chasing performance.”
tastiest cut for smoked bbq: Beef Back Ribs
Buy the ribs and hold the temperature at 225 degrees.”
eagerly anticipating: The next episode of the Hardcore History podcast
“With five months between episodes, I’m invested in this podcast for the long-term.”
community involvement: Teaches safe bicycling to San Diego’s youth
Yield to pedestrians.”
doesn’t mind getting lost in: Excel spreadsheets
“Learning new things fosters personal growth.”
most fascinating city: Rome
“Someday I’d like to return.”

10 Biggest Mistakes to Avoid When Hiring a Financial Advisor

Are you on the hunt for the best Financial Advisor? Our latest comprehensive guide for consumers highlights the 10 BIGGEST mistakes people make and how they can be avoided.

Homepage Free PDF Guide Form

Home page Download guide

*Privacy policy: we hate SPAM and promise to keep your email address safe.